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Magazine Cover

Logo Design

Logo Self-Assessment

1. Name of your company, a short paragraph describing what your company manufactures/sells and the target audience for the product.
I am the CEO of a new company, Lunar Cars. This company manufactures non-gasoline automobiles and are perfect for young adults that are concerned about the environment. These cars run off solar sun power and grease. All cars sold are used cars in tip top condition, we sell used cars to save supplies and apply the importance of recycling in our daily lives. Lunar cars are above the ordinary car, they are the car of the future. You will have the car of your dreams and feel good about helping the environment at the same time.

2. Review the processes that Jacob Cass went through in designing his logo and Logo Design Secrets (and any other links that you found especially helpful). What parts of these processes did you use in your work. Please explain and be specific.
I used Jacob Cass’s information to help me assess my logo and make sure I had all of the elements I needed. Some of the secrets I found useful to check was the if the logo was describable, memorable, effective without color, and effective when just an inch in size. These are Cass’s 5 ‘musts’ for a logo design and they helped me make sure my logo was finished.

3. Overall, what three important concepts have you learned about logo design? Explain why they are important to your future work?
By creating my own logo design I learned about the concepts of striving to be different, simple is sometimes better, and starting out right. All three of these concepts are very important for future work because they will ultimately help develop the outcome of my future final products. Using these concepts when designing help make sure your of the road to success.

4. Review the criteria and the process of designing a logo, please rate your final logo design, 1-4 (4 is the highest). Please explain why your work deserves the rating.
I believe my design deserves a 3. My design’s final outcome was a success, but there are a few minor flaws. The concept of my design were a little broad, because of that I wasn’t quite sure about the name of my company. Other than the concept of the design I believe I did successfully create a logo that will work for a company.

Logo Reflection

What significant changes has your logo gone through?
At the beginning my design was being taken over by a giant recycling symbol. After more time designing the final logo, I improved my design by not over powering the car by adding a more simple background design. Also I had way too much detail in my car in the beginning which took away from the design.

Why did you make these changes?
I made this major change to my design because I knew it would, in the end, really improve my design through all aspects. If I left the giant recycling symbol around my car I feel like it would be overpowering and not get my exact point across to the viewers. Getting rid of some of the detail in the car helped the simplicity of the design come through and will help the effectiveness of my design.

How much more work needs to go into the logo? What more do you need to do? (Please check criteria)
I feel like I need to pick out the small details in my logo that are not needed. Making my design more simple will help improve the overall outcome. I might want to work on my color drawing and make sure the colors I choose will work well with the company.

Quarter 3 Reflection

1. What are you most proud of? What do you think are your strengths?
I am most proud of my Text and Image designs. We started this project as one of our first designs on the computer. I was proud with my ability to adapt to the program quickly. My strength's are definitely my art fundamental skills that I learned in the first semester. These skills help my designs by giving a greater understanding of the basic art skills needed for design.

2. What would you like to do better and/or focus upon for Quarter four?
I hope to get better with photoshop and learn how to create more in-depth designs. I would like to focus on our own designs we want to make, and less of the logos. I didn’t enjoy making a creative logo for a company. If we could have a bit more freedom with our work, I believe I would enjoy design more.

3. How will you make this happen?
I hope to learn in class about more photoshop tools that are available to use in our designs. Also, I will try to be more patient with the program and try to not get overwhelmed with all the tools. Overall, I hope to receive a broader knowledge of tools and techniques to design.

5 Steps to Create a Logo Design

The 5 musts:
A logo must be describable
A logo must be memorable
A logo must be effective without color

A logo must be scalable, effective when just an inch in size

Strive to be 'different’:
The idea should original, it is good to be different from your competitors. Copying other logos are boring and usual doing make a great impact on the viewers if it looks familiar. Should be able to stand out in a cluttered marketplace, rise above the competitors.

Start out right:
Don’t be lazy and try to make a great logo the easy way out. Stay away from clip art logo, because image probably isn't licensed for use as a logo. The same goes with logo templates. If you start out bad, your end product will most likely be inefficient and result in failure.

Simple is sometimes better:
Having a complex logo can cause many problems. Such as it would be difficult to reproduce and difficult to remember. If needed a more complex version you can work off the simple version to create another. Simple is better overall, and the viewers will remember it more.

Steps to a Final Logo:
1. The Design Brief
2. Research & Brainstorming
3. Sketching
4. Prototyping & Conceptualizing
5. Send To Client For Review
6. Revise & Add Finishing Touches
7. Supply Files To Client and Give Customer Service

Pen Tool Exercise

Tessellation Reflection

1. Which tessellation did you find more interesting to do? In what ways was it more interesting than the other? Please explain.
I found the triangular tessellation design more interesting. The rectangular tessellation was more more messy in a way. Doing the triangular tessellation all from the computer was easier and looks more interesting. Having to draw the rectangular tessellation on the computer was messy and made the overall design look worse than the triangular design.

2. Look at your peers' work on the ning. Which two designs do you find the most successful? What qualities make them so successful?
I find Samantha’s and Olivia’s triangular designs most successful. They both have the qualities that complement their overall tessellations. They clearly show the triangular shapes and combined very well. Samantha’s is interesting because of her simplicity to the design. Olivia’s is interesting because there are two clear different triangles that were formed when tessellated. Overall everyone’s triangular designs are more successful than their rectangular ones.

3. Looking at the Grading Criteria for each design, how would you rate BOTH designs on a scale of 1-4, 4 being the highest? Please explain each grade.
For the rectangular design I deserve a 3.5. The shape is original and the shape tessellates well. I lacked a bit of creativity, considering my shape didn’t really look like an animal of any kind. Other than that, my tessellation is appealing to the eye and deserves a 3.5 because of the above.
For the triangular design I deserve a 4. I followed the criteria of using an image from the photo ning. Also the overall look of the tessellation is very successful, because of the careful combination of the triangles. Together the triangles make a very interesting tessellation to look at. I believe I deserve a 4 because of all the above and the fact that I followed all of the instructions very well.

Tessellations

Rectangular Tessellation:



















Triangular Tessellation:

Tessellations Practice

What is a tessellation?
First they were used to form a mosaic tiling of floors in Roman buildings. Pictures of tiles in the form of animals and other life forms. That cover a surface of a plane in a symmetrical way without overlapping or leaving gaps.

Write a couple of paragraphs describing the life and work of M.C. Escher. Pick out important facts that describe who he is, how he worked, and why he is famous.
M.C. Escher was known as the 'Father' of modern tessellations. Escher was born in Holland on June 17th, 1898. As a young kid he was always being recognized by his teachers for his amazing linocuts. In 1918, Escher enrolled in the 'School for Architecture and Decorative Arts' in Haarlem. He studied there until 1922. One of his nature drawing teacher, Mesquita, helped him develop more at woodcutting. Mesquita and Escher became lifelong friends. Escher was mortified when he was taken to a concentration camp in the War because he never saw him again.
In 1925 he produced what was really his first tessellation, unfortunately many people were not impressed. Kept with them and his brother helped him become known. By his death he produced 137 tesselations. Escher died in a home for old artists on 27th March, 1972. He is famous for his impossible depictions and his art has made a major impact in the world today.

Doodle For Google

Peace for Everyone:

What I Wish for the World... is peace for all.

How did you improve your designs, based on the feedback from your peers?
The feedback definitely helped me look back at my design and decide what works better. One big element of my design I changed was the colors of my letters. This helped my design stand out more and represent the google logo more.

What three important things did you learn from completing this assignment? Explain why they are important to your learning as a design student?
One thing I learned from this project was the element of using other figures to depict letters. Another is being able to connect a theme to a design. Lastly the color scheme is an important thing learned. These are important because the outcome of the designs are at a higher quality than they would be if you didn’t follow these things.

Based on the criteria, how successful do you feel your designs are? Please assign each design a number between 1 & 4. Justify your decision for each of your designs.
For this design I believe that I deserve a 3. This is because I thought I used words in a creative way to depict the real letters. My words related to my theme which pulled my whole design together.


Love on Earth:

What I Wish for the World... love for nature.

How did you improve your designs, based on the feedback from your peers?
The feedback I got was mainly about how my theme doesn’t connect well. So in my final draft on paper I changed my tree to an apple tree. This helped me pull together this design.

What three important things did you learn from completing this assignment? Explain why they are important to your learning as a design student?
One thing I learned from this project was the element of using other figures to depict letters. Another is being able to connect a theme to a design. Lastly the color scheme is an important thing learned. These are important things because it helps your overall design in the total outcome the design.

Based on the criteria, how successful do you feel your designs are? Please assign each design a number between 1 & 4. Justify your decision for each of your designs.
I believe I deserve a 3.5 for this design. This design was more successful than my first one because of the elements of design I used. It isn’t just words, it has images used to depict words in a creative way.

Runway

Text and Image Self-Assessment

1. Which one of the four of your Text Designs is the most successful? In what ways? Please be specific.
I believe my “to write with a broken pencil is pointless” text design is the most successful. This one is simple and to the point, but at the same time delivers the pun very well. The text is very readable and bold. Nothing looks plastered on the image randomly, it all looks very fluent.

2. List some of the tools that you learned and used in this assignment. Which ones did you find the most helpful and in what ways?
I learned to use the hue tool, which was the most helpful for me. This is because all of the pictures really were brought to life when I changed the hue to the most desirable colors. Another tool that was useful was the black and white tool, this helped me to meet the requirements for two black and white designs. Also the tolerance tool helped me get my desired areas deleted.

3. With regards to Design concepts and/or Photoshop tools, what do you think you need to know and what do you want to know?
With photoshop tools I would love to learn more about the program and other useful tools that will help me improve my overall designs. Regarding design concepts I think i need to learn a bit more about the different types of deign. Also, I know there are many other creative ways to approach a design and there are a lot of other photoshop tools not being used. There are many other things that I could learn that might help further my design skills, but that I am unaware of at this point.

Text and Image #4

Text and Image #3

Text and Image #2

Text and Image #1

Valentine

Type Design (Reflection Also)

Overall, I am happy with my design. I believe my color scheme is one of the main reasons I am satisfied with it. Also, The D-E-V-I-N letters create a good basis and is attractive to the eye. One thing I am not satisfied with is the letter S and making the letters combined with the background well. If I could do something differently I would change those elements by starting with a better background so I could blend them better with the letters.
The main tool I learned to use was the transform tool. It helped me a lot to change and move around the letters in a way I wanted them to be. Another tool that was very helpful in this project for me was the eye-dropper tool. This help me with my color scheme and making the colors look good together.
I still have some questions and problems about the text tool. I couldn’t seem to get use to the highlighting the letters that didn't work for me, which was a difficult process. Other than that tool I feel like I understand all of the tools used for this project.

Pop-Art

What is Pop-Art?
A genre of art that uses elements of popular culture; often uses techniques from commercial art and advertising

Stuart Davis:
Stuart Davis made covers and drawings for the social realist periodical The Masses, and exhibited watercolors in the Armory Show. Used natural forms to rearrange them into flat poster-like patterns with precise outlines and sharply contrasting colors. Later in his work he started to use abstract patterns that reflected his love of jazz. He is known to be the most outstanding American artist to work in a Cubist idiom.




I like this painting from Davis, and I choose this because it really catches my eye. I love the cursive writing with the contrasting bold lettering. Also the color scheme works very well together.





Robert Indiana:
Robert Indiana was born in New Castle, Indiana in 1928. From the start of his career he worked with bold, contrasting, clashing, colors that mirror familiar signs on the highway. He is a moralist at heart and the American Dream has been a recurring theme in his own work, to celebrate and criticize the way of life.




I like this painting from Indiana, and I choose this because it has a way of drawing me in with the four peace signs. I like the contrast of colors and designs. The words are simple, but complex at the same time.

Logo-Type Design

Notan