The 5 musts:
A logo must be describable
A logo must be memorable
A logo must be effective without color
A logo must be scalable, effective when just an inch in size
Strive to be 'different’:
The idea should original, it is good to be different from your competitors. Copying other logos are boring and usual doing make a great impact on the viewers if it looks familiar. Should be able to stand out in a cluttered marketplace, rise above the competitors.
Start out right:
Don’t be lazy and try to make a great logo the easy way out. Stay away from clip art logo, because image probably isn't licensed for use as a logo. The same goes with logo templates. If you start out bad, your end product will most likely be inefficient and result in failure.
Simple is sometimes better:
Having a complex logo can cause many problems. Such as it would be difficult to reproduce and difficult to remember. If needed a more complex version you can work off the simple version to create another. Simple is better overall, and the viewers will remember it more.
Steps to a Final Logo:
1. The Design Brief
2. Research & Brainstorming
3. Sketching
4. Prototyping & Conceptualizing
5. Send To Client For Review
6. Revise & Add Finishing Touches
7. Supply Files To Client and Give Customer Service
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